Canon Curiosity

Bring Your Curiosity was an integrated campaign focussed around finding uncurious Australians and taking them to the far corners of the world with the aid of a Canon Camera.


We traveled to Ethiopia, Greece and Korea to push travellers out of their comfort zones.


Logistically this was difficult with extremely tight deadlines, film permits, journalism visas, once in a lifetime storms, no power, scorpions, Rastafarian gangsters and much much more!


In collaboration with Leo Burnett Sydney, Edward Copestick and Dave Varney