Samsung – Creators Wanted

Samsung recognised that there was a declining number of students studying STEM (Science, Technology, Engineering and Maths) subjects. So needed a campaign to cut through to young students. “Creators Wanted” was just that. We created three viral videos that once unveiled as a call to arms lead students to an online resource to learn great skills by partnering with Questacon.

The campaign was a huge success and lead to the campaign the following year “Make My Idea” which was also a huge success.