Canon – LEAP

Canon LEAP was an integrated campaign that was designed to help photography enthusiasts gain new skills and become a better photographer in 30 days.


With a new challenge released every day it encouraged the community to get out there and start shooting. Over 24,000 entries were uploaded to instagram.


The campaign included a promotional teaser video which included composed music by SongZu, along with a large number of Out of Home OOH placements. The campaign came together in the custom built website which would unveil a new challenge every day and email each user the new challenge every morning. It also included an activation with a physical button that users could press for them to get a random challenge.